Political Marketing
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Digital Political Advertising

Targeted Digital Advertisements

Anyone that visits the internet views targeted banner Advertisements and video that sell products. We broadcast banner advertisements only to your targeted voters. Your targeted voter is able to see the advertisement yet his or her neighbors will not receive the same advertisement. For example only voters with children would receive a message about quality education and only seniors would receive a campaign advertisement about Medicare. Frequency is important thus your voters would likely see your advertisement 10 times over a 20 day period on computers, tablets and cell phones to reinforce your message.

Why IP Targeting is So Powerful

Since most people including voters spend lots of time on their cell phones, tablets or computers the chances that they will view your advertisement frequently is very likely. Like television and radio the advertisement is displayed multiple times in a short period thus increasing its effectiveness. Unlike Television and radio the ability to connect quickly with your website or social media is only one click away enabling you to provide in depth information and or stay connected with them long after the broadcast is complete. IP targeted advertisements became the innovative technology option of choice for many campaigns in 2016 helping to systematically reach targeted audiences and increase voter turnout. It also works hand in hand with a direct mail piece using the same list to target the same people multiple times in a short period.
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How does Political IP Targeted Advertising work?

Every home with internet has a modem provided by your internet company. Your modem has its own address called an “IP address”.
  1. We simply take your targeted mailing list and complete a reverse look up to find voter IP addresses. For example if you had 17,000 voter addresses of seniors we would likely find 10,000 IP addresses.
  2. We then determine the number of times your advertisement will be displayed over a length of time. For example a group of 8k voters may see your advertisement 10 times over a 15 day period.
  3. We then create static banner ads or video ads.
  4. Your banner ads and your IP addresses are submitted to the General Web Advertising Networks and a click to URL is installed to connect the ad to your website or social media platform of choice.
  5. Your targeted voter group will then see your ad or video on thousands of sites including almost all major and minor sites such as CNN, Fox and ESPN.
  6. Upon completion you will receive a report of the total impression displayed and clicks registered.

Interactive Political Text Messaging in High Definition

Let us help get your message to voters fast and effectively via our newest technological tool. Our interactive text messaging system enables us to send your advertisement to cell phones in the voter file. When voters ask questions about you, our representatives can also reply with answers provided by your campaign if you so choose.
Imagine citizens that voted receiving a High Definition direct mail like message on their cell phone with a link back to your video or website. Now imagine that voter interacting with someone via text message who is promoting your campaign. 
  •  Why is our Interactive Political Text Messaging-High Definition System so Effective?
  • Text messaging targets individuals, not households.
  • 96% percent of all text messages are read by the recipient. That rate is 3-8 times greater than the response rates of TV, Radio, Direct-Mail and Phone banking.
  • Unlike TV and Radio voters aren't limited to listening while in the car or viewing primetime shows. Your message finds them anywhere anytime!
  • It is Peer to Peer, not a broadcast system so you can broadcast the message to all the cell phone numbers in your voter file or directly target to a segmented group.
  • It connects voters to your social media and stimulates website traffic.
  • Recently the number of cell phone numbers available in our voter file has increased significantly.
  • It enables interaction with a virtual campaign team that advocates for you.
The Mullikin Agency maintains extremely accurate databases on all voters in every precinct across the country and introduce new technological service options every year to help our clients use technology to decrease their cost per vote and win elections.
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