Customer engagement is very important for building brand loyalty and driving repeat business. Businesses today must be trying to constantly improve customer engagement.  Engaging your customers is an important part of running a successful business no matter the size. Simply selling products or services is not enough today to attract and retain loyal customers. If you want to really connect with your audience and build lasting business relationships, you'll have to make an ongoing effort. Customer engagement marketing is not a one-and-done, set- it-and-forget-it process, nor is it a one-size-fits-all approach. To create your own customer engagement strategy, you need to follow a few of these tips. What is customer engagement? Customer engagement involves improving the customer experience through positive customer interactions. This can be achieved through various communication channels, from social media platforms to your company blog, and extends beyond simply attracting consum

One Way to Fortify Your Business During Ongoing Uncertainty To say the last few months have been challenging for businesses everywhere is an understatement. Whether reducing hours of operation or shutting down temporarily, many businesses are taking a huge financial hit these days. Many wonder what the future holds as the pandemic continues to be a threat. Will I be able to keep my doors open? How do I pay my bills? How do I make sure I’m keeping up with all the new government regulations so I don’t get penalized? How am I going to pay my employees?  Though the future is still uncertain, there are is at least one thing businesses can do right now to minimize the financial toll COVID-19 has put on their bottom line.   Find New Ways to Add Value “This is the year to add value instead of volume,” says Randy Mullikin, President of The Mullikin Advertising Agency. Although keeping the status quo is nearly impossible for many businesses right now

There is some truth to the phrase “The money’s in the list.” About three-fourths of business marketers believe that email marketing offers a very good or excellent ROI (return on investment). One study from Emarketer.com measured  ROI recently at 122% - outpacing other advertising options such as social media, direct mail, and paid search. Setting up and implementing an effective email marketing program can seem intimidating if you’ve never done it before. To simplify things, keep in mind the general sequence of events:      1.   Your brand offers something of value to prospects in exchange for their personal                        information (name, email address);      2.   The prospect signs up using a form on your website;      3.   Your email list software confirms their opt-in, then sends them a